Flexera Live

Keith Hiszem
Senior Engineer, Server Software License and Compliance Management

Keith Hiszem is a Senior Engineer on the IT Asset Management Team at Cardinal Health. He spent several years in accounting before making the jump to IT. He started in IT as an application administrator before making his way to a FinOps team and eventually ITAM. Keith enjoys woodworking in his spare time and spending time with his wife and two boys.

Mike Jerich
President & CEO

Mike Jerich is the President and CEO of Flexera where he will execute the company’s ambitious vision to help organizations understand their technology spend and risk footprint, regardless of the type of technology, where it lives or who owns it. He has over 25 years of experience working in technology, overseeing complex software and cloud-native solutions across sectors.

He is a seasoned, results-driven leader who most recently served as Chief Executive Officer at HungerRush. Mike is known for his relentless focus on go-to-market strategy and execution, driving milestones across revenue growth, profitability, and customer retention.

Mike’s earlier roles include Chief Revenue Officer at ServiceMax (now PTC) and FinancialForce, Global Head of Sales and Marketing at IPC Systems, and Chief Commercial Officer at IntelePeer. He is a graduate of Stanford University.

Steve Daheb
Chief Marketing Officer

Steve is responsible for global marketing, product marketing, demand generation and brand strategy. Prior to joining Flexera, Steve held CMO roles in tech companies including Uniphore, Tanium, Citrix, and ON24, for which he helped guide the company through its successful IPO, as well as SVP of Oracle Cloud Go-to-Market.

Steve is a recognized thought leader in branding, demand, and product marketing, and a frequent speaker and commentator in major business and financial media. He studied law at Santa Clara University and received his undergraduate degree at University of California, Davis.

Troy Baker
Vice President, North American Sales

Troy Baker serves as Vice President of North America Sales at Flexera, leading the company’s sales organization across the region. Since joining Flexera in May 2024, Troy has held multiple sales leadership roles focused on helping customers solve complex technology challenges and maximize the value of their IT investments.

Prior to Flexera, Troy spent four years at BMC Software in enterprise sales and sales leadership roles. He began his career at Accenture, where he spent four years in management consulting advising Fortune 500 organizations on strategic finance, procurement and business transformation.

Roy Ritthaler
EVP - Customer Value

Coming soon

Guy Berenstien
Senior Solution Engineer

Guy Berenstein is a Senior Solution Engineer at Flexera focused on FinOps, SaaS Management, and IT asset visibility for large enterprise organizations. He works at the intersection of go‑to‑market and product, helping translate customer needs into clear technical outcomes and product direction. As a member of Flexera’s FinOps pod, Guy helps educate GTM teams while ensuring product teams stay aligned with what customers need to be successful.

Mark Bradley
Senior Product Management Manager

Mark Bradley is a Senior Product Management Manager at Flexera focused on Cloud Sustainability, IT Visibility - Sustainability, and Application Rationalization solutions. With nearly 25+ years of experience spanning product management, ITSM, ITAM, FinOps, and digital transformation, he has held leadership roles at Flexera, HP, HPE, Motorola Solutions, and JPMorgan Chase. Mark is a co-author of the AXELOS ITIL® 4 Leader: Digital & IT Strategy publication and is a frequent speaker on Cloud Sustainability, GreenOps, AI sustainability, and FinOps.

Jeffrey West
Solutions Advisory Director, Data & Content

Jeffrey West is Solutions Advisory Director, Data & Content at Flexera. A former Flexera customer, Flexera Customer Advisory Board member, and technology leader at a global Financial Services company, he helps organizations use trusted technology data to improve IT Asset Management, reduce risk, optimize spend, support regulatory priorities, and drive measurable business outcomes. He holds certifications in FinOps and IT Asset Management, including FOCP, CAIAM, CITAM, and CSAM.