What is Flexera Live?

Flexera Live is a one-day, in-person event bringing together technology leaders to tackle rising costs across AI, SaaS and cloud.

As AI adoption grows, organizations are facing new challenges in visibility, accountability and cost control. This event focuses on how to understand the full economics of AI alongside the rest of your technology stack—and how to turn that insight into better decision-making.

Whether you’re a current Flexera customer, evaluating solutions or simply building and maturing your technology strategy, you’ll learn how leading teams are gaining visibility across their environments and building the control needed to manage spend with confidence.

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Why you should attend

  • Understand how AI is reshaping technology spend and why traditional cost models no longer hold
  • Gain visibility into AI, SaaS and cloud usage across your organization
  • Learn how to manage AI-driven consumption costs with greater control and accountability
  • Align IT, finance and engineering around smarter decision-making
  • Connect with peers navigating similar challenges in AI cost and governance
Arrival, registration and breakfast
Creating Clarity in the Era of Al, SaaS Sprawl, and Tech Accountability

As AI, SaaS, and consumption‑based models reshape technology spend, many organizations are struggling to clearly explain where money is going and what value it delivers. In this opening session, Flexera leadership will share how leading organizations are creating clarity, confidence, and accountability across complex environments — and how this shift enables better decisions, stronger governance, and sustained technology value.

Your Al Innovation Roadmap

In this session, you’ll see how Flexera’s latest innovations are already helping teams gain clearer visibility and accountability across ITAM and FinOps — as AI pushes organizations toward a 2026 tipping point for technology spend. You’ll explore why AI is about to dramatically increase IT budgets, what you can do about it, and get a first look at Flexera One’s AI‑native roadmap, including how you can ask questions across your entire technology ecosystem and get real answers instantly.

We’ll also look ahead to what’s coming over the next 6–12 months and how customer feedback is shaping what’s next — so you understand not just what’s changing, but how it will help you stay in control.

Real Life Wins: Turning Visibility into Value

Hear directly from Flexera customers navigating today’s evolving technology landscape. This panel explores how teams are using improved visibility to break down silos, adapt to AI‑driven change, and prove value in an era of increased scrutiny.

Discussion themes:

  • Managing AI and emerging technology spend without losing control
  • Breaking down silos between FinOps and ITAM
  • Proving value and accountability with executive stakeholders
Networking lunch
FinOps for Al & Data Clouds: Managing the New Consumption Cost Curve (Snowflake, Databricks, and Beyond)

Data clouds and AI are shifting technology spend from predictable commitments to highly variable consumption, creating new challenges for visibility and accountability. This session looks at how FinOps and ITAM leaders are approaching the new consumption cost curve — and what capabilities are required to manage data, AI, and SaaS spend together.

FinOps + ITAM: One Operating Model for Technology Optimization

As technology spend expands beyond cloud into SaaS, AI, and consumption‑based models, traditional boundaries between FinOps and ITAM are breaking down. This session explores what a shared operating model for technology optimization looks like — and how organizations are aligning cost, risk, and value without creating new ownership gaps.

Why SaaS Pricing Has Entered Its Hybrid Era with Al

As SaaS shifts toward consumption‑based models and AI operates increasingly outside traditional applications, most organizations lack clear visibility into what software is being used, how it’s consumed, and where value is actually created. This session explores why visibility is breaking down today — and what that means for managing SaaS, cost, and accountability as AI reshapes how work gets done.

Who is Accountable for Al & Technology Value in 2026

As technology spend becomes more complex and harder to explain — driven by AI, consumption models, and fragmented ownership — many organizations are struggling to define who is truly accountable for value. This session explores how accountability for technology spend is shifting across FinOps, ITAM, Finance, and Engineering, and what leaders must do to create clarity, shared responsibility, and confidence moving into 2026.

Continue the conversation

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If you’re responsible for visibility, cost control, compliance or optimization, this event is built for you.

Speakers

Doug Traub

Senior Manager, Technology Asset Management

Customer

Doug Traub
Senior Manager, Technology Asset Management

Doug Traub is Senior Manager, Technology Asset Management at Evernorth Health Services, a division of The Cigna Group, where he helps improve visibility, governance, and decision-making across the enterprise technology estate. Doug brings a practical customer perspective on using trusted data to manage technology assets, reduce cost and risk, and turn ITAM insights into measurable business value. At Flexera Live, he will share real-world experience navigating technology and cost-management challenges in a complex, highly regulated enterprise environment.

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Christine Russo

Director, Global Supply Chain Programs

Customer

Christine Russo
Director, Global Supply Chain Programs

Christine Russo is Director of Global Supply Chain Programs for Northrop Grumman’s Enterprise Global Supply Chain organization. With more than 24 years of experience in supply chain, IT asset management, and technology leadership, she brings deep expertise in aligning people, processes, and data to drive operational efficiency and business outcomes.

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Mike Jerich

President & CEO

Flexera

Mike Jerich
President & CEO

Mike Jerich is the President and CEO of Flexera where he will execute the company’s ambitious vision to help organizations understand their technology spend and risk footprint, regardless of the type of technology, where it lives or who owns it. He has over 25 years of experience working in technology, overseeing complex software and cloud-native solutions across sectors.

He is a seasoned, results-driven leader who most recently served as Chief Executive Officer at HungerRush. Mike is known for his relentless focus on go-to-market strategy and execution, driving milestones across revenue growth, profitability, and customer retention.

Mike’s earlier roles include Chief Revenue Officer at ServiceMax (now PTC) and FinancialForce, Global Head of Sales and Marketing at IPC Systems, and Chief Commercial Officer at IntelePeer. He is a graduate of Stanford University.

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Steve Daheb

Chief Marketing Officer

Flexera

Steve Daheb
Chief Marketing Officer

Steve is responsible for global marketing, product marketing, demand generation and brand strategy. Prior to joining Flexera, Steve held CMO roles in tech companies including Uniphore, Tanium, Citrix, and ON24, for which he helped guide the company through its successful IPO, as well as SVP of Oracle Cloud Go-to-Market.

Steve is a recognized thought leader in branding, demand, and product marketing, and a frequent speaker and commentator in major business and financial media. He studied law at Santa Clara University and received his undergraduate degree at University of California, Davis.

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Becky Trevino

Chief Product Officer

Flexera

Becky Trevino
Chief Product Officer

Becky Trevino is the Chief Product Officer at Flexera, where she leads the Product Management, User Experience, Product Marketing and Product Insights teams. Her mission is to build one Product function from strategy through go-to-market.

Prior to Flexera, Becky led the Product team at Snow Software where she led the launch of Snow Atlas, built products and programs to drive double-digit ARR growth, and transformed the Snow pricing and packaging models to support Snow's transition from product to platform. Becky led several functions at cloud computing leader Rackspace including the Public Cloud Customer Success organization and Marketing where she created a new category in the public cloud market – cloud-enabled managed services. Becky started her career in Engineering Operations at Dell. She holds an M.S. in Engineering from the University of Michigan and an MBA from Northwestern’s Kellogg School of Management.

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Josh Fraser

Chief Customer Officer

Flexera

Josh Fraser
Chief Customer Officer

Josh Fraser serves as our Chief Customer Officer, leading global teams across solutions architecture, advisory, customer success, renewals and support. Drawing on deep expertise in cloud management, FinOps and IT asset optimization, Josh and his teams help customers unlock the full value of their technology investments through strategic guidance, innovative solutions, and world-class service.

Prior to joining Flexera, Josh spent over a decade at RightScale, a pioneer in cloud management, where he served as SVP of Sales & Business Development and was responsible for the entire customer journey. Flexera acquired RightScale in 2018.

Since joining Flexera, Josh has held several leadership roles across solutions engineering, customer success and product. He has played a pivotal role in shaping Flexera One and reinforcing the company’s reputation for delivering measurable results across hybrid IT environments.

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Mark Bradley

Senior Product Management Manager

Flexera

Mark Bradley
Senior Product Management Manager

TBA

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Jeffrey West

Solutions Advisory Director, Data & Content

Flexera

Jeffrey West
Solutions Advisory Director, Data & Content

Jeffrey West is Solutions Advisory Director, Data & Content at Flexera. A former Flexera customer, Flexera Customer Advisory Board member, and technology leader at a global Financial Services company, he helps organizations use trusted technology data to improve IT Asset Management, reduce risk, optimize spend, support regulatory priorities, and drive measurable business outcomes. He holds certifications in FinOps and IT Asset Management, including FOCP, CAIAM, CITAM, and CSAM.

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John Suehr

Solutions Architect

Flexera

John Suehr
Solutions Architect

John Suehr is a Solution Architect at Flexera focused on helping enterprises optimize their SaaS investments and prepare for what's next. Alongside his day-to-day work driving savings across complex publisher portfolios, he speaks with customer executives on the emerging discipline of AI agent governance and how the principles of SaaS management apply to it.

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Aaron Williams

Regional Vice President, Sales

Flexera

Aaron Williams
Regional Vice President, Sales

Coming soon

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Event details

Wednesday, July 29
8:30 a.m. – 6:00 p.m.

Dream Downtown by Hyatt
New York, NY 10011
Venue site   Map

Nearby lodging

Dream Downtown
355 W 16th St, New York, NY 10011
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Chelsea Pines Inn
317 W 14th St, New York, NY 10014
Link

Washington Square Hotel
103 Waverly Pl, New York, NY 10011
Link

Dream Downtown by Hyatt city view at night
Dream Downtown by Hyatt seating with a view
Dream Downtown by Hyatt conference room

Dream Downtown is a stylish boutique hotel in Manhattan’s Meatpacking District, offering a modern setting. Its central location near the High Line and Chelsea makes it an ideal backdrop for experiences with an elevated feel.

Every AI decision has a cost—and every cost needs visibility and control.

Join us in New York to learn how to manage AI spend with confidence, align teams around accountability and turn insight into meaningful business impact.

Complimentary for qualified end-user professionals. Space is limited to keep the experience focused and peer-driven.

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