What is Flexera Live?

Flexera Live is a one-day, in-person event bringing together technology leaders to tackle rising costs across AI, SaaS and cloud.

As AI adoption grows, organizations are facing new challenges in visibility, accountability and cost control. This event focuses on how to understand the full economics of AI alongside the rest of your technology stack—and how to turn that insight into better decision-making.

Whether you’re a current Flexera customer, evaluating solutions or simply building and maturing your technology strategy, you’ll learn how leading teams are gaining visibility across their environments and building the control needed to manage spend with confidence.

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Why you should attend

  • Understand how AI is reshaping technology spend and why traditional cost models no longer hold
  • Gain visibility into AI, SaaS and cloud usage across your organization
  • Learn how to manage AI-driven consumption costs with greater control and accountability
  • Align IT, finance and engineering around smarter decision-making
  • Connect with peers navigating similar challenges in AI cost and governance
Arrival, registration and breakfast
The AI Cost Crisis: Managing the Economics of Enterprise AI

As AI, SaaS, and consumption‑based models reshape technology spend, many organizations are struggling to clearly explain where money is going and what value it delivers. In this opening session, Flexera leadership will share how leading organizations are creating clarity, confidence, and accountability across complex environments — and how this shift enables better decisions, stronger governance, and sustained technology value.

Your Al Innovation Roadmap

In this session, you’ll see how Flexera’s latest innovations are already helping teams gain clearer visibility and accountability across ITAM and FinOps — as AI pushes organizations toward a 2026 tipping point for technology spend. You’ll explore why AI is about to dramatically increase IT budgets, what you can do about it, and get a first look at Flexera One’s AI‑native roadmap, including how you can ask questions across your entire technology ecosystem and get real answers instantly.

We’ll also look ahead to what’s coming over the next 6–12 months and how customer feedback is shaping what’s next — so you understand not just what’s changing, but how it will help you stay in control.

Real Life Wins: Turning Visibility into Value

Hear directly from Flexera customers navigating today’s evolving technology landscape. This panel explores how teams are using improved visibility to break down silos, adapt to AI‑driven change, and prove value in an era of increased scrutiny.

Discussion themes:

  • Managing AI and emerging technology spend without losing control
  • Breaking down silos between FinOps and ITAM
  • Proving value and accountability with executive stakeholders
Networking lunch
AI Value & Data Clouds: Managing the New Consumption Cost Curve (Snowflake, Databricks, and Beyond)

Data clouds and AI are shifting technology spend from predictable commitments to highly variable consumption, creating new challenges for visibility and accountability. This session looks at how FinOps and ITAM leaders are approaching the new consumption cost curve — and what capabilities are required to manage data, AI, and SaaS spend together.

FinOps + ITAM: One Operating Model for Technology Optimization

As technology spend expands beyond cloud into SaaS, AI, and consumption‑based models, traditional boundaries between FinOps and ITAM are breaking down. This session explores what a shared operating model for technology optimization looks like — and how organizations are aligning cost, risk, and value without creating new ownership gaps.

The AI Cost Impact on SaaS Management

As SaaS shifts toward consumption‑based models and AI operates increasingly outside traditional applications, most organizations lack clear visibility into what software is being used, how it’s consumed, and where value is actually created. This session explores why visibility is breaking down today — and what that means for managing SaaS, cost, and accountability as AI reshapes how work gets done.

Who is Accountable for Al & Technology Value in 2026

As technology spend becomes more complex and harder to explain — driven by AI, consumption models, and fragmented ownership — many organizations are struggling to define who is truly accountable for value. This session explores how accountability for technology spend is shifting across FinOps, ITAM, Finance, and Engineering, and what leaders must do to create clarity, shared responsibility, and confidence moving into 2026.

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If you’re responsible for visibility, cost control, compliance or optimization, this event is built for you.

Speakers

Howard Hastings

Principal Consultant/Sr. Solution Architect - OptimalAssets

Customer

Howard Hastings
Principal Consultant/Sr. Solution Architect - OptimalAssets

Howard is a recognized IT Asset Management (ITAM) and IT Service Management (ITSM) expert with decades of experience helping organizations optimize IT operations, governance, and software asset management programs. A co-founder of DecisionRight, later acquired by CA Technologies, he has helped shape industry best practices through leadership in ITAM methodology development, license compliance, and ITIL-based service improvement. Howard also co-authored the ISO/IEC 19770-2 and 19770-3 standards and has held key leadership roles in several industry organizations advancing software asset management worldwide.

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Steve Daheb

Chief Marketing Officer

Flexera

Steve Daheb
Chief Marketing Officer

Steve is responsible for global marketing, product marketing, demand generation and brand strategy. Prior to joining Flexera, Steve held CMO roles in tech companies including Uniphore, Tanium, Citrix, and ON24, for which he helped guide the company through its successful IPO, as well as SVP of Oracle Cloud Go-to-Market.

Steve is a recognized thought leader in branding, demand, and product marketing, and a frequent speaker and commentator in major business and financial media. He studied law at Santa Clara University and received his undergraduate degree at University of California, Davis.

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Josh Fraser

Chief Customer Officer

Flexera

Josh Fraser
Chief Customer Officer

Josh Fraser serves as our Chief Customer Officer, leading global teams across solutions architecture, advisory, customer success, renewals and support. Drawing on deep expertise in cloud management, FinOps and IT asset optimization, Josh and his teams help customers unlock the full value of their technology investments through strategic guidance, innovative solutions, and world-class service.

Prior to joining Flexera, Josh spent over a decade at RightScale, a pioneer in cloud management, where he served as SVP of Sales & Business Development and was responsible for the entire customer journey. Flexera acquired RightScale in 2018.

Since joining Flexera, Josh has held several leadership roles across solutions engineering, customer success and product. He has played a pivotal role in shaping Flexera One and reinforcing the company’s reputation for delivering measurable results across hybrid IT environments.

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Mark Bradley

Senior Manager, Product Management

Flexera

Mark Bradley
Senior Manager, Product Management

Mark Bradley is a Senior Manager, Product Management at Flexera focused on Cloud Sustainability, IT Visibility - Sustainability, and Application Rationalization solutions. With nearly 25+ years of experience spanning product management, ITSM, ITAM, FinOps, and digital transformation, he has held leadership roles at Flexera, HP, HPE, Motorola Solutions, and JPMorgan Chase. Mark is a co-author of the AXELOS ITIL® 4 Leader: Digital & IT Strategy publication and is a frequent speaker on Cloud Sustainability, GreenOps, AI sustainability, and FinOps.

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Natalie Overstreet Lias

Principal Solutions Engineer

Flexera

Natalie Overstreet Lias
Principal Solutions Engineer

Natalie Overstreet Lias serves as a Principal Solutions Engineer at Flexera, partnering with enterprise and public sector organizations to maximize the value of their technology investments. Drawing on deep expertise in software asset management, software licensing, SaaS governance, cloud optimization and technology intelligence, Natalie helps customers transform complex technology data into actionable insights that improve visibility, reduce risk and drive business outcomes.

Prior to joining Flexera, Natalie held engineering and IT leadership positions in the semiconductor industry, where she was responsible for enterprise software licensing and engineering technology platforms. At Flexera, Natalie has held leadership roles across consulting, product management and solutions engineering, bringing a unique blend of practitioner, product and customer-facing experience to help organizations manage technology at scale.

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Sam Barbeau

Senior Solutions Value Advisor, FinOps

Flexera

Sam Barbeau
Senior Solutions Value Advisor, FinOps

Sam Barbeau is a Sr Solutions Value Advisor specializing in FinOps and IT Asset Management (ITAM) and Certified FinOps Professional, helping enterprises gain financial control and transparency across complex hybrid and multi‑cloud environments. He partners with technology, finance, and business leaders to move organizations from fragmented, manual cost reporting to automated cost allocation, actionable optimization insights, and business-aligned chargeback/showback models. His key objectives are to enable customers to reduce waste, improve accountability, and turn cloud and IT spend into  measurable business value. Some of the value highlights he's seen across organizations he's partnered with are: $20M+ in annual cloud savings, successful migration plan supporting over 40,000 servers, and millions in annual savings by optimizing commercial cloud license deployments. 

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Guy Berenstien

Senior Solution Engineer

Flexera

Guy Berenstien
Senior Solution Engineer

Guy Berenstein is a Senior Solution Engineer at Flexera focused on FinOps, SaaS Management, and IT asset visibility for large enterprise organizations. He works at the intersection of go‑to‑market and product, helping translate customer needs into clear technical outcomes and product direction. As a member of Flexera’s FinOps pod, Guy helps educate GTM teams while ensuring product teams stay aligned with what customers need to be successful.

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Hugo Chateauvieux

RVP Sales, Hi-Tech

Flexera

Hugo Chateauvieux
RVP Sales, Hi-Tech

Hugo Chateauvieux is a Regional Vice President, Sales Hi-Tech at Flexera, where he leads sales efforts within the North American organization. Based in the United States, he brings a strong background in enterprise software, cloud operations, customer growth, and strategic account leadership. Prior to joining Flexera, Hugo held a variety of sales and leadership roles focused on helping organizations optimize technology investments and cloud strategies. At Flexera, he works closely with customers to drive business value through software, SaaS, cloud, and technology intelligence solutions.

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Event details

Wednesday, September 16
8:30 a.m. – 6:00 p.m.

The Store House at Fort Mason
2 Marina Blvd
Building D
San Francisco, CA 94123
Venue site   Map

Nearby Accommodations

San Francisco Marriott
Fisherman's Wharf
1250 Columbus Ave
San Francisco, CA 94133
Link

Hyatt Centric Fisherman's Wharf
555 North Point St
San Francisco, CA 94133
Link

Hotel Zephyr
250 Beach St
San Francisco, CA 94133
Link

The Store House at Fort Mason meeting area
The Store House at Fort Mason seating
The Store House at Fort Mason meeting area

Set along San Francisco’s iconic waterfront, The Store House at Fort Mason offers a stunning, light-filled setting with floor-to-ceiling windows and sweeping Bay views that create an unforgettable backdrop for connection and inspiration.

Every AI decision has a cost—and every cost needs visibility and control.

Join us in San Francisco to learn how to manage AI spend with confidence, align teams around accountability and turn insight into meaningful business impact.

Complimentary for qualified end-user professionals. Space is limited to keep the experience focused and peer-driven.

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