What is Flexera Live?

Flexera Live is a one-day, in-person event designed for practitioners and leaders who manage software, SaaS and cloud environments inside their organizations.

Whether you’re:

  • A current Flexera customer
  • Evaluating solutions in the ITAM or FinOps space
  • Building or maturing your cost optimization strategy

You’ll find practical, peer-driven content focused on operational outcomes.

Who should attend:

  • IT Asset Management professionals
  • FinOps practitioners and leaders
  • Cloud governance teams
  • SaaS management
    teams
  • IT and Technology Directors

If you’re responsible for spend, compliance, optimization, or visibility, this event is built for you.

Agenda

8:30 a.m. – 9:30 a.m.

Arrival, Registration & Breakfast

9:30 a.m. – 10:15 a.m.

Creating Clarity in the Era of AI, SaaS Sprawl, and Tech Accountability

As AI, SaaS, and consumption‑based models reshape technology spend, many organizations are struggling to clearly explain where money is going and what value it delivers. In this opening session, Flexera leadership will share how leading organizations are creating clarity, confidence, and accountability across complex environments — and how this shift enables better decisions, stronger governance, and sustained technology value.

10:15 a.m. – 11:00 a.m.

Your AI Innovation Roadmap

In this session, you’ll see how Flexera’s latest innovations are already helping teams gain clearer visibility and accountability across ITAM and FinOps — as AI pushes organizations toward a 2026 tipping point for technology spend. You’ll explore why AI is about to dramatically increase IT budgets, what you can do about it, and get a first look at Flexera One’s AI‑native roadmap, including how you can ask questions across your entire technology ecosystem and get real answers instantly.

We’ll also look ahead to what’s coming over the next 6–12 months and how customer feedback is shaping what’s next — so you understand not just what’s changing, but how it will help you stay in control.

11:00 a.m. – 11:15 a.m.

MORNING BREAK

11:15 a.m. – 12:00 p.m.

Real Life Wins: Turning Visibility into Value

Hear directly from Flexera customers navigating today’s evolving technology landscape. This panel explores how teams are using improved visibility to break down silos, adapt to AI‑driven change, and prove value in an era of increased scrutiny.

Discussion themes:

  • Managing AI and emerging technology spend without losing control
  • Breaking down silos between FinOps and ITAM
  • Proving value and accountability with executive stakeholders

12:00 p.m. – 1:00 p.m.

NETWORKING LUNCH

1:00 p.m. – 1:45 p.m.

FinOps for AI & Data Clouds: Managing the New Consumption Cost Curve (Snowflake, Databricks, and Beyond)

Data clouds and AI are shifting technology spend from predictable commitments to highly variable consumption, creating new challenges for visibility and accountability. This session looks at how FinOps and ITAM leaders are approaching the new consumption cost curve — and what capabilities are required to manage data, AI, and SaaS spend together.

1:45 p.m. – 2:25 p.m.

FinOps + ITAM: One Operating Model for Technology Optimization

As technology spend expands beyond cloud into SaaS, AI, and consumption‑based models, traditional boundaries between FinOps and ITAM are breaking down. This session explores what a shared operating model for technology optimization looks like — and how organizations are aligning cost, risk, and value without creating new ownership gaps.

2:25 p.m. – 2:40 p.m.

AFTERNOON BREAK

2:40 p.m. – 3:20 p.m.

Why SaaS Pricing Has Entered Its Hybrid Era with AI

As SaaS shifts toward consumption‑based models and AI operates increasingly outside traditional applications, most organizations lack clear visibility into what software is being used, how it’s consumed, and where value is actually created. This session explores why visibility is breaking down today — and what that means for managing SaaS, cost, and accountability as AI reshapes how work gets done.

3:20 p.m. – 4:05 p.m.

Who is Accountable for AI & Technology Value in 2026?

As technology spend becomes more complex and harder to explain — driven by AI, consumption models, and fragmented ownership — many organizations are struggling to define who is truly accountable for value. This session explores how accountability for technology spend is shifting across FinOps, ITAM, Finance, and Engineering, and what leaders must do to create clarity, shared responsibility, and confidence moving into 2026.

4:05 p.m. – 6:00 p.m.

Continue The Conversation

Join peers, industry leaders, and Flexera experts in a relaxed setting to continue conversations from the day, exchange perspectives, and build relationships with others navigating similar technology challenges.

Save your spot

Join FinOps professionals, finance leaders and technology
strategists training for technology value excellence

Event details

Tuesday, May 19
8:30 a.m. – 4:00 p.m.

The Brittmoore
Houston, TX 77043
Map

The Brittmoore is a private sanctuary for automotive connoisseurs where luxury, design, and elite craftsmanship converge. This members-only car club in Houston offers an unparalleled setting to connect over meaningful conversations and celebrate the world's most exceptional vehicles among a like-minded community.

Nearby lodging

The Moran Hotel CITYCENTRE
800 Sorella Ct, Houston, TX 77024
Link

The Westin Houston, Memorial City
945 Gessner Rd, Houston, TX 77024
Link

Embassy Suites by Hilton Houston Energy Corridor
11730 Katy Fwy, Houston, TX 77079
Link

The Brittmore, Houston TX

Speakers

Stephen Zwarts

Director, Application Management Services

Customer

Stephen Zwarts
Director Application Management Services

Stephen Zwarts is Head of Applications at Worley, based in Houston, Texas. He leads efforts to modernize and operate enterprise application portfolios, with a focus on improving reliability, standardization, and service delivery. His interests include software asset management and licensing, AI-driven automation, and practical approaches to application and cloud cost governance. Stephen is also active in customer and peer forums, sharing lessons learned and helping shape best practices across the industry.

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Joe Bitar

Cloud Cost Solution Architect, Cloud Consulting and Optimization

Customer

Joe Bitar
Cloud Cost Solution Architect | Cloud Consulting and Optimization, ExxonMobil Technology and Engineering

Joe Bitar is a Cloud Cost Solution Architect within ExxonMobil Technology and Engineering (Information Technology). He focuses on cloud consulting and optimization, helping teams improve cost transparency, financial governance, and operational efficiency across cloud environments. His areas of interest include FinOps practices, cost allocation and chargeback, and using automation and analytics to drive sustainable cloud cost management. Joe is an active participant in industry and customer forums, sharing practical lessons learned and collaborating with peers on emerging approaches to cloud financial management.

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Roy Ritthaler

EVP Customer Value

Flexera

Roy Ritthaler
EVP Customer Value

TBA

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Guy Berenstien

Senior Solution Engineer

Flexera

Guy Berenstien
Senior Solution Engineer

Guy Berenstein is a Senior Solution Engineer at Flexera focused on FinOps, SaaS Management, and IT asset visibility for large enterprise organizations. He works at the intersection of go‑to‑market and product, helping translate customer needs into clear technical outcomes and product direction. As a member of Flexera’s FinOps pod, Guy helps educate GTM teams while ensuring product teams stay aligned with what customers need to be successful.

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Sam Barbeau

Senior Solutions Value Advisor, FinOps

Flexera

Sam Barbeau
Senior Solutions Value Advisor, FinOps

Sam Barbeau is a Sr Solutions Value Advisor specializing in FinOps and IT Asset Management (ITAM) and Certified FinOps Professional, helping enterprises gain financial control and transparency across complex hybrid and multi‑cloud environments. He partners with technology, finance, and business leaders to move organizations from fragmented, manual cost reporting to automated cost allocation, actionable optimization insights, and business-aligned chargeback/showback models. His key objectives are to enable customers to reduce waste, improve accountability, and turn cloud and IT spend into measurable business value. Some of the value highlights he's seen across organizations he's partnered with are: $20M+ in annual cloud savings, successful migration plan supporting over 40,000 servers, and millions in annual savings by optimizing commercial cloud license deployments. 

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Jennifer Kuvlesky

Director, Product Marketing

Flexera

Jennifer Kuvlesky
Director, Product Marketing

Jennifer is a Director of Product Marketing at Flexera, focused on IT asset management problems and solutions. Most of her career has been serving customers in the ITAM and IT operations management categories with emphasis in product marketing, customer value and product management.

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John Suehr

Solutions Architect

Flexera

John Suehr
Solutions Architect

John Suehr is a Solution Architect at Flexera focused on helping enterprises optimize their SaaS investments and prepare for what's next. Alongside his day-to-day work driving savings across complex publisher portfolios, he speaks with customer executives on the emerging discipline of AI agent governance and how the principles of SaaS management apply to it.

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Join us

Join us at Flexera Live—coming to 8 locations—and turn cost control into meaningful business impact.

Complimentary for qualified end-user professionals. Space is limited to ensure a high-quality, peer-driven experience.

What topic(s) are you interested in?

Registration for this event is closed.

We’ll see you there.
#FlexeraLive2026

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