Flexera Live is a one-day, in-person event bringing together technology leaders to tackle rising costs across AI, SaaS and cloud.
As AI adoption grows, organizations are facing new challenges in visibility, accountability and cost control. This event focuses on how to understand the full economics of AI alongside the rest of your technology stack—and how to turn that insight into better decision-making.
Whether you’re a current Flexera customer, evaluating solutions or simply building and maturing your technology strategy, you’ll learn how leading teams are gaining visibility across their environments and building the control needed to manage spend with confidence.
If you’re responsible for visibility, cost control, compliance or optimization, this event is built for you.
Howard Hastings
Principal Consultant/Sr. Solution Architect - OptimalAssets
Howard Hastings
Principal Consultant/Sr. Solution Architect - OptimalAssets
Howard is a recognized IT Asset Management (ITAM) and IT Service Management (ITSM) expert with decades of experience helping organizations optimize IT operations, governance, and software asset management programs. A co-founder of DecisionRight, later acquired by CA Technologies, he has helped shape industry best practices through leadership in ITAM methodology development, license compliance, and ITIL-based service improvement. Howard also co-authored the ISO/IEC 19770-2 and 19770-3 standards and has held key leadership roles in several industry organizations advancing software asset management worldwide.
Steve Daheb
Chief Marketing Officer
Steve Daheb
Chief Marketing Officer
Steve is responsible for global marketing, product marketing, demand generation and brand strategy. Prior to joining Flexera, Steve held CMO roles in tech companies including Uniphore, Tanium, Citrix, and ON24, for which he helped guide the company through its successful IPO, as well as SVP of Oracle Cloud Go-to-Market.
Steve is a recognized thought leader in branding, demand, and product marketing, and a frequent speaker and commentator in major business and financial media. He studied law at Santa Clara University and received his undergraduate degree at University of California, Davis.
Josh Fraser
Chief Customer Officer
Josh Fraser
Chief Customer Officer
Josh Fraser serves as our Chief Customer Officer, leading global teams across solutions architecture, advisory, customer success, renewals and support. Drawing on deep expertise in cloud management, FinOps and IT asset optimization, Josh and his teams help customers unlock the full value of their technology investments through strategic guidance, innovative solutions, and world-class service.
Prior to joining Flexera, Josh spent over a decade at RightScale, a pioneer in cloud management, where he served as SVP of Sales & Business Development and was responsible for the entire customer journey. Flexera acquired RightScale in 2018.
Since joining Flexera, Josh has held several leadership roles across solutions engineering, customer success and product. He has played a pivotal role in shaping Flexera One and reinforcing the company’s reputation for delivering measurable results across hybrid IT environments.
Mark Bradley
Senior Manager, Product Management
Mark Bradley
Senior Manager, Product Management
Mark Bradley is a Senior Manager, Product Management at Flexera focused on Cloud Sustainability, IT Visibility - Sustainability, and Application Rationalization solutions. With nearly 25+ years of experience spanning product management, ITSM, ITAM, FinOps, and digital transformation, he has held leadership roles at Flexera, HP, HPE, Motorola Solutions, and JPMorgan Chase. Mark is a co-author of the AXELOS ITIL® 4 Leader: Digital & IT Strategy publication and is a frequent speaker on Cloud Sustainability, GreenOps, AI sustainability, and FinOps.
Natalie Overstreet Lias
Principal Solutions Engineer
Natalie Overstreet Lias
Principal Solutions Engineer
Natalie Overstreet Lias serves as a Principal Solutions Engineer at Flexera, partnering with enterprise and public sector organizations to maximize the value of their technology investments. Drawing on deep expertise in software asset management, software licensing, SaaS governance, cloud optimization and technology intelligence,
Natalie helps customers transform complex technology data into actionable insights that improve visibility, reduce risk and drive business outcomes.
Prior to joining Flexera, Natalie held engineering and IT leadership positions in the semiconductor industry, where she was responsible for enterprise software licensing and engineering technology platforms.
At Flexera, Natalie has held leadership roles across consulting, product management and solutions engineering, bringing a unique blend of practitioner, product and customer-facing experience to help organizations manage technology at scale.
Sam Barbeau
Senior Solutions Value Advisor, FinOps
Sam Barbeau
Senior Solutions Value Advisor, FinOps
Sam Barbeau is a Sr Solutions Value Advisor specializing in FinOps and IT Asset Management (ITAM) and Certified FinOps Professional, helping enterprises gain financial control and transparency across complex hybrid and multi‑cloud environments. He partners with technology, finance, and business leaders to move organizations from fragmented, manual cost reporting to automated cost allocation, actionable optimization insights, and business-aligned chargeback/showback models. His key objectives are to enable customers to reduce waste, improve accountability, and turn cloud and IT spend into measurable business value. Some of the value highlights he's seen across organizations he's partnered with are: $20M+ in annual cloud savings, successful migration plan supporting over 40,000 servers, and millions in annual savings by optimizing commercial cloud license deployments.
Guy Berenstien
Senior Solution Engineer
Guy Berenstien
Senior Solution Engineer
Guy Berenstein is a Senior Solution Engineer at Flexera focused on FinOps, SaaS Management, and IT asset visibility for large enterprise organizations. He works at the intersection of go‑to‑market and product, helping translate customer needs into clear technical outcomes and product direction. As a member of Flexera’s FinOps pod, Guy helps educate GTM teams while ensuring product teams stay aligned with what customers need to be successful.
Hugo Chateauvieux
RVP Sales, Hi-Tech
Hugo Chateauvieux
RVP Sales, Hi-Tech
Hugo Chateauvieux is a Regional Vice President, Sales Hi-Tech at Flexera, where he leads sales efforts within the North American organization. Based in the United States, he brings a strong background in enterprise software, cloud operations, customer growth, and strategic account leadership. Prior to joining Flexera, Hugo held a variety of sales and leadership roles focused on helping organizations optimize technology investments and cloud strategies. At Flexera, he works closely with customers to drive business value through software, SaaS, cloud, and technology intelligence solutions.
The Store House at Fort Mason
2 Marina Blvd
Building D
San Francisco, CA 94123
Venue site
Map
Set along San Francisco’s iconic waterfront, The Store House at Fort Mason offers a stunning, light-filled setting with floor-to-ceiling windows and sweeping Bay views that create an unforgettable backdrop for connection and inspiration.
Join us in San Francisco to learn how to manage AI spend with confidence, align teams around accountability and turn insight into meaningful business impact.
Complimentary for qualified end-user professionals. Space is limited to keep the experience focused and peer-driven.
We've wrapped registration for this event, but last-minute spots are still available right up until we go live.
We’ll see you there.
#FlexeraLIVE2026